Don’t Get Lost Searching, Use These Tips For Search Optimization

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Your site will only be found if you take the time to apply SEO to your site. Get found by using the tips below.

When using SEO techniques to set up a website, it is better to use several short articles pertaining to a similar topic instead of one very long article. On search engines, long pages are usually weighted lower than shorter ones. Not to mention that websites visitors would rather read a short article over a long article, too.

A properly coded site is an important part of a successful SEO strategy. For instance, if most of your site relies on JavaScript and is poorly coded, search engine spiders cannot index it. A site that relies heavily on Flash without providing text descriptions will be ignored by the search engines.

TIP! Code your site well when trying to use SEO. For example, a site that relies heavily upon JavaScript must be coded efficiently, so that it can be indexed by search engine spiders.

Search Engine

To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. To demonstrate this, let’s say your site theme is about knives. You could include a variety of related keywords, including: “knives,” “nives”, and “knifes”, along with any other reasonable options you may want to consider.

Take a look at your competitors websites and check out their source codes. This gives you information about how they use SEO on their website, and which keywords they use. It’s likely you don’t want to copy them, but looking around can show you what has and hasn’t worked for them.

TIP! Using proper anchor text is important to your internal links on your site. “Click here” is not a good anchor text term, and will have a negative impact on the results in a search engine.

Keep in mind that spiders cannot identify obscure URL names, so be mindful of this when you create new pages. Meaningful URLs and relevant keywords make it easier for the search engines to read your pages. This means your website has a better chance at higher visibility.

Description Tags

To reach your SEO goals, use meta description tags to describe every page on your website. These description tags benefit your webpage by providing a quick, useful blurb when it appears on search results pages. The meta tag should be clear and informative. An interesting blurb may entice searchers to visit your site, even if it is not ranked as highly as another page.

TIP! Look at the source code of people that compete with you. This will show you the best keywords that you can utilize.

If you wish to do better in the search engine results when dealing with websites, know what social marketing is so you can use the social networking sites to your advantage. This means more than just signing up at the popular social media sites like Facebook or Yelp. There are a lot of specialized social media sites that cater to folks interested in things like photography or dog breeding. Try to find ones that apply to your own business.

Many believe that keywords in their comment tags will create a more visible site. You should focus on delivering quality, relevant content instead.

No business expects to fail. However, success can be achieved with a web-based business more easily because of all the different techniques that exist.

TIP! The domain name that you choose should be easy for your customers to recall, and closely related to the type of merchandise that you offer. These are especially helpful for people that find your content on YouTube because they are easy to say and to remember.

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About the Author:

Blake Webster is a WordPress authority, web and multimedia developer, digital product developer, web publisher, search engine optimization consultant, internet marketer, photographer and published author.

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