How To Rise To The Top Of The Search Engines

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You may have heard of SEO, but aren’t sure how to use it. You can easily become an expert with it. Though the commitment level is high, you have plenty to gain quickly. The following article offers suggestions that will help.

Code your site well when trying to use SEO. When search engines see coding that is not well done, they will pass it up. Your website won’t be indexed if it contains a great deal of Flash content and does not have alternate textual descriptions.

Always be aware of how your competitors code their pages. That lets you in on their own SEO techniques, including keywords. Though you don’t need to copy their usage, this can allow you to come up with other keywords to target.

TIP! Always make sure that your site is well-coded. A site that is coded in messy, confusing JavaScript is not going to be indexed by the search engines.

Site Map

Include a site map to optimize your search results. Spiders are much better at crawling a website if a site map is present. Larger sites should have several maps. You don’t want more than 100 different links for each map.

So consider using an article exchange rather than just a link exchange to increase your rankings. Article exchanges are simply hosting an article by a different website along with a credit, a link to them and they reciprocate. This works even better than link exchanges, and of course each of you get fresh content.

TIP! As you build your site, avoid thinking that lots of advertising is how to boost your rankings. While advertising on some other sites can boost your traffic and your income, it can’t boost rankings.

Each page should revolve around a specific subject. Don’t try to promote each of your products on one post. This will keep your readers interested and on your website longer. With a single focus page, you will have greater results.

Site Map

Creating a site map can really have a positive impact on your business, as search engines are able to index your pages more easily. A site map, or nav bar, will allow visitors to navigate easily to any page on your site, from anywhere on your site. Even for a small site, putting up a site map will greatly boost your search engine rankings and make your site easier to navigate.

TIP! Take your keywords and research all the different variations and misspellings of them and include them in the meta-tag section of your webpage. Search engine bots will be able to “read” the metatags and improve your sites search engine rankings.

You site should be easy to navigate and to read. Include features on your site such as larger font size options and always make sure your site is clear and concise. This will help it rank higher in search results. Your site should not only be easy for readers to use, but for search engines as well.

One of the latest ways of getting information out is through podcasts. Podcasts can have visual and audio elements. You also have the option of streaming your podcast live. Regardless of execution, ensure your podcast is full of relevant information. This popular approach requires little more than locating and operating an audio recorder or webcam. Use descriptions of your podcast to help search engines recognize them.

Many of the same principles of optimizing your business to rank well with search engines are also used for optimizing your business to please your customers. Some businesses do not know that if your ranking is poor, it may be difficult for customers to find their site, even if they know the company name.

TIP! Starting a blog about your website and participating in other related blogs can be an effective SEO technique. Blogs are a great format for search engine optimization, because they have a nice link structure and update regularly; two key points search engines look for.

In conclusion, you now have been provided with many helpful tips regarding search engine optimization. Some you may have known, but hopefully others will offer you new opportunities. Use this info to guide your site to success.

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About the Author:

Blake Webster is a WordPress authority, web and multimedia developer, digital product developer, web publisher, search engine optimization consultant, internet marketer, photographer and published author.

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