How To Use SEO To Your Advantage

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SEO sounds like some sort of black art, but every internet marketer needs to at least know the basics. While it may seem complicated, it really does not take that much to be able to optimize your site to increase your rank on the search engines and build up your web traffic.

Have a few short articles instead of longer ones to keep your rank high. Shorter pages end up ranking higher than long ones. On top of that, you’ll bore readers with too much text.

Code your site well when trying to use SEO. If your code is messy, search engines may not be able to index it. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all.

TIP! Try several different keywords when you are trying to rank higher in search engines. The keywords in your metatags will help search engines match your website with relevant searches.

Your website must keep your readers interested. One major piece of SEO centers on getting repeat visitors that are actually spending long periods of time on the site. This will make your site’s ranking go up.

Purchase a simple domain name that is pertinent to your niche and easy to remember. A memorable name is important, especially for people who find your content through social media sites.

Visitors need to visit and remain on your site in order for the PageRank algorithm to boost your ranking. Increasingly, evidence shows that the time a viewer spends looking at a website (per Quantcast scores and other measures)increases the page ranking. There are a few ways to increase the visitors time spent. Using discussion boards and forums is an effective way to keep traffic on your website for quite a while.

TIP! The correct anchor text is very important when linking internally on your website. Generic link text, such as “click here”, does not positively affect search engine results.

Search Engines

Site maps are perfect for facilitating page indexing by search engines. A site map, or navigation bar, will let the search engines know about a given page from every other page on your site. Adding a site map is an easy way to improve your rank with popular search engines.

Providing transcripts for any media content on your site will make it more accessible and make it visible to search engines. These transcripts will help search engines better place your website in relevant searches.

TIP! When purchasing a domain name, remember to keep it simple and product related so people have an easier time remembering it. A memorable name is important, especially for people who find your content through social media sites.

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. An efficient description tag should not exceed 30 words in length. Watch the page size and don’t go over 100 KB.

Search Engines

Many website owners forget to proofread their content. Take the time to look over your website and make sure that everything is legible and correct for your readers, and for the search engines. If your site contains misspelled keywords or numerous grammatical errors, search engines may simply dismiss it as irrelevant.

TIP! If you are wanting to make the most of search engine optimization, then you need a site map describing your website. It makes it much easier for the search engine’s spiders to crawl through your website’s information.

If you are trying to make money online, you will need to have search engine optimization figured out. Follow the advice you have just read for the tools and procedures that work to best optimize your website. You will get more traffic and more money when you build a great website.

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About the Author:

Blake Webster is a WordPress authority, web and multimedia developer, digital product developer, web publisher, search engine optimization consultant, internet marketer, photographer and published author.

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