There are so many websites nowadays, you may feel lost in the masses. Using the tips in this article can help you remain ahead of the curve. What, after all, is the point of having a great website if nobody is looking at it? Here are a few effective ways to drive new visitors to your site.
Good search engine optimization relies on keyword density. Ideally, your page’s overall keyword density should be at 20% or less.
You want to make sure that your keyword is included in your domain name. You need to make your site easy to locate when customers are trying to look for it in the web. Not everybody will come to your website from the advertisements, some find your site by searching for things on your site.
Use header tags. Sometimes a header can be really large, but CSS can be used to reduce the size. Search engines use the headers to rank websites. By using H1 or H2 tags for highlighting important products or services, the search engines can find something worthwhile.
PageRank increases are not just about gaining visitors, but in keeping them on your site. Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. This will increase the site’s page rank. Forums and message boards are great ways to keep visitors engaged with your site for long periods of time.
Search Engine Spiders
Using Flash is not a good idea when you are optimizing a site for the search engines. Flash can take a long time to load and can not currently be read by search engine spiders, therefore any text included in a Flash file will not be indexed. You must make your content both crawlable and visible in order for it to be indexed and optimized by the search engine spiders.
Include a site map to optimize your search results. Search engine spiders will be able to access your content much easier with a text based map of your site. You may need to include a few site maps, if you have a big website. As a rule, try to have no more than 100 links per map.
Search engine optimization is something that features options for the do-it-yourself crowd. These days, you’ll find that the SEO resources available to learn from are plentiful. These resources can be found on other sites as well as in some good books.
Instead of using link exchanges, think about using article exchanges to help with rankings in search engines. An article exchange is when you post an entire article by another website owner on your site, crediting them with a link, and they do the same with an article you have written. This works better than link exchanges and both websites get new content.
Your website needs to be more visible than its competitors. The information contained here can show you the way to increase your site’s search rankings, and bring you more traffic than you could have hoped for. Find time in your weekly schedule to incorporate the strategies in this article.